It Takes COINs To Make Change

Leadership involves taking risks. It means developing and showing passion for a vision, and learning how to influence others to gain their support. But sometimes most difficult of all, it means communicating directly when others are not meeting our needs. This third skill around direct communication is where most change-makers stumble. It’s not that they fail to communicate directly (although some do), but that they inadvertently and unnecessarily prompt defensiveness, resistance and disengagement among the very people they need in order to achieve their vision. So I’ve coined a phrase (pun intended) that may help: It takes COINs to make change. The acronym stands for Context, Observable beh

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